Stop Renting Your Hub: Your Patient Data Is Too Valuable To Lease
- Frontier-IQ
- May 1
- 4 min read
Hub vendors are pulling a bait-and-switch, trying to convince potential customers that their technology and solutions are free as long as you use their people and ancillary services. They've convinced you to hand over control of your most critical patient interactions, and the goldmine of data it creates—and you're paying them for the privilege.
THE HUB IDENTITY CRISIS
“When you outsource your HUB, you're not just renting software—you're surrendering your future.”
Let's call things as they are. Every pharmacy management company, care coordination vendor, and patient services provider claims they're your 'Hub partner' while systematically locking your data away and charging you to access information that should already be yours.
Let's set the record straight: A Hub should not be a company. It should be a centralized digital system that provides a unified and integrated pathway connecting your patients, providers, and third-party vendors. This is your most critical pathway to your patients—and one you should ALWAYS control, not surrender. And when you outsource it, you're not just renting software—you're surrendering your future.
The math is brutally simple: organizations with direct control of their patient support data generate 34% higher medication adherence rates than those using traditional Hub vendors. That's not marketing speak—that's patients staying on therapy because you control the experience.
YOUR DATA IS BEING HELD HOSTAGE
Every day, your Hub vendor collects more of your patient data, records and keep patient conversations. They're building their business intelligence on your dime while you get inconsistent data extracts and pay extra for "custom reports" of information you should already own.
According to Harvard Business Review, 63% of life sciences companies cite "difficulty accessing their own patient data" as their primary barrier to implementing AI and advanced analytics. You're paying them to actively block your digital transformation.
THE AI IMPERATIVE FOR HUB CONTROL
As AI systems advance and become easier to integrate into your tech stack, Hub and CRM data will become the critical foundation for these implementations and allow you to curate essential data elements. The companies that control their own data will rapidly outpace those still waiting for quarterly extracts from their vendors.
While negotiating your next statement of work or change order with your Hub vendor, your competitors feed their patient data directly into AI systems that continuously optimize support programs in real time – USING YOUR DATA.
McKinsey reports companies with direct control of their patient support data implement AI solutions 3× faster than those dependent on third-party Hub providers. Every week you delay taking control, you fall further behind.
You can't maximize AI benefits without controlling your data. Period. Those retrofitted Hub solutions weren't built for the AI revolution—they were built to lock you into service contracts that grow more expensive every year.
You can't maximize AI benefits without controlling your data. Period.
TAKE BACK WHAT'S YOURS
Your Hub data creates three immediate advantages when you control it:
Real-time program adjustments—no change orders, no vendor negotiations
Complete visibility across every patient interaction, not just the metrics your vendor decides to share
Direct AI integration that turns your historical data into predictive interventions
The ability to overlay AI components as they become relevant
A study in the Journal of Managed Care & Specialty Pharmacy found that companies implementing integrated data platforms reduced therapy abandonment by 38% compared to those with fragmented systems.
By controlling your Digital Hub, you control your entire data creation strategy:
Low-level audit data capturing every interaction
Mid-level engagement metrics showing what works
Top-level process analytics revealing improvement opportunities
This control positions your company to continuously learn and adapt as your support services expand. Without it, you're building someone else's business intelligence, not yours.
Patient-Focus™ doesn't just eliminate the middleman. It demolishes the outdated Hub model, which costs you patients, and stifles your growth. There are no hidden fees, no data hostage situations, no armies of consultants, just direct control of what should have been yours all along.
THE WAKE-UP CALL
If you're still outsourcing your Hub, ask yourself: “Why am I paying someone else to own my patient relationships and the data they generate?”
This outsourced Hub model isn't just outdated—it's actively harmful to your business and your patients. Every day you continue with a third-party Hub provider is another day of:
Lost patients who abandon therapy in the gaps between your systems
Missed insights locked in your vendor's databases
Delayed AI implementation while your competitors race ahead
A 2024 Deloitte analysis found that 78% of life sciences companies that maintain control of their patient data report significantly higher therapy adherence rates than those using third-party Hub providers.
Stop renting access to what should be yours. Your Hub isn't a service to outsource—it's the backbone of your patient strategy and your most valuable data asset.
References
Zuckerman A, et al. "Low rates of primary medication nonadherence in patients prescribed oral oncology agents across health system specialty pharmacies." Journal of Managed Care & Specialty Pharmacy, 2023.
"3 Ways AI Is Changing How Companies Work." Harvard Business Review, January 2025.
https://hbr.org/2025/01/3-ways-ai-is-changing-how-companies-work
Singhal S, Carlton S. "The era of exponential improvement in healthcare?" McKinsey & Company, May 2019. https://www.mckinsey.com/industries/healthcare/our-insights/the-era-of-exponential-improvement-in-healthcare
Medication Adherence: Leveraging Specialty Pharmacy Capabilities and Data Integration to Improve Therapy Continuation." Journal of Managed Care & Specialty Pharmacy, 2023. https://www.jmcp.org/doi/10.18553/jmcp.2023.29.3.261
"2024 Life Sciences Technology Trends." Deloitte, 2024.
https://www2.deloitte.com/us/en/pages/life-sciences-and-health-care/articles/life-sciences-technology-trends-2024.html
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